Craft &
Communicate

A reporting platform that’s part of the agency’s service, not just the work behind it.

Illustrated. Not a product screenshot or measured results.

A cutaway model of an agency office: one person at a desk sorts tall stacks of paper reports and sticky notes by hand.
Finding the numbers by hand

Getting the numbers was part of the work.

Craft & Communicate’s reporting involved finding performance numbers by hand. I built a client-facing platform to bring that work together, with client management and data that updates live.

The same agency, calmer: one person works at a monitor showing live charts from a reporting platform, with a canary on the credenza.
A client-facing reporting platform

Now their clients see it too.

The finished platform is also an offering the agency can sell to its customers. That gives the work a place in the agency’s service, beyond the process of assembling a report.

A client’s meeting room: two people review the same live charts on a wall screen and a laptop.
Part of the agency’s service

Built around the business.

The reporting, the client management, and the customer-facing experience belong together. This is the kind of work I like: understanding how the pieces fit, then giving people a useful way to work with them.

Craft & Communicate’s reporting, illustrated. This shows how the work fits together, not a product screenshot or measured results.

What’s getting in the way of your work?

You don’t need to arrive with a software specification. Bring one example of work that takes more than it should. The hour is about your work, not a pitch.

Book a free Walkthrough

About an hour. A written report within three business days. Yours to keep.